The workshop will be conceptualized for large RIs and is targeted at RI representatives. EU-OPENSCREEN and EMBRC will join the meeting and all other RIs active in the blue bioeconomy are invited to participate in this event.
This will be a hands-on training meant to aid you in social advertising through development and execution of a content strategy. A research infrastructure content strategy will be presented through a creative storytelling campaign format analysis of Facebook, Instagram and LinkedIn and examples of social media posts per format.The use of a content calendar to help you in keeping track of when to post which formats and the frequency to post with will also be explained.
For the first draft agenda, click here.